What’s your vibe? This might sound like a new-age skater dude kind of question, but it’s important to consider.
It doesn’t need to be in-your-face, but can show up through color choices (more on that later), content subjects, and any messaging that’s shared through stylized text posts. If you’re a hiking supplies company that thrives on nature and sustainable clothing, for example, your brand’s Instagram page will reflect these values. What are your core values? Different brands have different priorities that inform their overall look and feel on Instagram.A luxury pet clothing store in Beverly Hills will have a different audience than a Portland skateboard shop. Who is your target audience? When you understand who your content is trying to speak to, developing your brand’s aesthetic becomes second-nature.Here’s a list of questions to help guide you through this process: You might have begun this process already with your website, logo, or bricks and mortar location, but you’ll need to translate your brand over to Instagram in a way that makes sense to your audience. This makes defining your brand a crucial first step. Without clicking on a single post, your Instagram aesthetic gives your audience a sense of who you are and what makes your brand stand out. How to create a unique and cohesive Instagram aesthetic Step 1. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.
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